Dashboards don't show impact
'Built dashboards for marketing team' doesn't convey that you changed how they spend $5M.
For data professionals who are tired of being seen as 'just analytics'
You drive decisions. Your resume shows dashboards.
Stop being the person behind the report. Start being the person who changed the outcome.
- Translate data work into business decisions and outcomes
- Position yourself for DE, DS, or Analytics leadership
- Prep for case interviews that show your thinking
Get My Data Impact Story
For Data Engineers, Data Scientists, Analytics Engineers, and BI leads.
Only 3 data career strategy spots left this month
21 days
Average time to first interview
$47K
Average salary increase negotiated
89%
Land offers within 60 days
Steve J. Ngoumnai
Founder, Head Career Coach
The problem
The best insights in the world don't matter if no one acts on them
And no one will know you drove the action unless you tell them.
Technical work gets overlooked
You built the pipeline that powers the product. But it's invisible to hiring managers.
DE vs DS vs Analytics — what even am I?
Roles blur together. We help you pick a lane and own it.
Sound familiar?
The data professional's job search reality
These are the conversations we have every day with data folks just like you.
"They see me as 'just the SQL person'"
You've influenced million-dollar decisions. But stakeholders remember the dashboard, not the insight that changed their strategy. You're seen as the person who makes charts, not the one who drives outcomes.
"I don't know if I'm DE, DS, or Analytics"
You've built pipelines, trained models, AND made dashboards. Your title says one thing, your work says another. You don't fit neatly into job postings and don't know how to position yourself.
"My resume is all tools and technologies"
Python, SQL, Spark, Tableau, dbt... You've listed every tool in your stack. But 'built dashboard' and 'created pipeline' don't show that your work changed how the company operates.
"Case interviews make me freeze"
You solve data problems every day. But in an interview, being asked to size a market or design an A/B test on the spot, you panic. You know this stuff — but the interview format throws you off.
"I want to move to Senior but don't know what's different"
You've been an analyst or data scientist for years. Senior feels close but fuzzy. You're not sure what actually separates Senior from mid-level in data roles.
"Should I go deeper technical or more business?"
Data Engineering pays well but feels removed from decisions. Analytics is strategic but feels less 'technical.' You're not sure which path matches what you actually want.
If any of this sounds like you — you're not alone. This is exactly what we help data professionals figure out, every single day.
Success Stories
People who made the leap
from 147+ professionals
Raymond B.
Senior Software Engineer · Google
"I'd been stuck at L5 for three years. After six weeks with Askia, I had three onsites and closed at L6 with a $350K package. The system design prep alone was worth it—I walked in..."
Sasha L.
Product Engineer · Meta
"Before Askia, I was getting ghosted after every phone screen. We rewrote my resume to lead with impact, and within two weeks I had five recruiter calls scheduled. The difference..."
Neil R.
Software Engineer · Amazon
"I was ready to accept their first offer—I had no idea how to negotiate without seeming greedy. We mapped out my leverage, practiced the exact script, and I ended up $45K higher..."
Alina K.
Senior Product Manager · Microsoft
"My background was all over the place—B2B, B2C, different industries. Askia helped me find the throughline that made it all make sense. Three interviewers said I was the most..."
Jordan T.
Data Scientist · Netflix
"I had five years of scattered projects and no clear story. After one session, we turned it into a narrative about driving decisions with data. The feedback in interviews went from..."
Priya S.
Product Designer · Apple
"The portfolio review was honest—almost too honest. But we cut three projects and rebuilt my walkthrough from scratch. When I presented it, the hiring manager said it was the..."
Miguel A.
Staff Engineer · Stripe
"I was applying to 40+ jobs a week with maybe one callback. We stopped the spray-and-pray approach, built an outreach system, and within a month I had warm intros to three of my..."
Tara J.
Growth PM · Airbnb
"My response rate went from 8% to 22% after repositioning my LinkedIn headline and summary. Same experience, totally different framing. Recruiters started reaching out for roles I..."
Kevin D.
Frontend Engineer · Shopify
"Four months of silence on LinkedIn. Then we overhauled my profile and resume together—within a week I had my first inbound message from a recruiter at a company I'd been eyeing...."
Rina M.
Solutions Architect · Salesforce
"I kept getting rejected for leadership roles because I sounded too technical. Askia helped me reframe everything around strategic impact. The hiring manager later told me my..."
Evan P.
Design Manager · Adobe
"I'd ramble for five minutes on every behavioral question. After three mock sessions, I had tight two-minute stories with clear structure. The interviewers started nodding along..."
Camila V.
Product Analyst · Uber
"I was offered a lateral move initially. After we built my case for promotion—concrete metrics, leadership examples, market data—I countered and got the senior title with a $38K..."
Omar H.
Platform Engineer · Spotify
"Cold outreach was getting me nowhere—maybe one reply for every 50 messages. Askia gave me a template that actually worked. Three weeks later, I had coffee chats with engineers at..."
Lena Q.
Product Designer · Figma
"I'd failed three final rounds in a row and was starting to think something was fundamentally wrong with me. After six mock interviews with Askia, I understood exactly where I was..."
Miles S.
Backend Engineer · Notion
"I was burning out applying to everything. Askia helped me build a system—targeted companies, warm outreach, weekly check-ins. It felt sustainable for the first time. Landed an..."
Isabelle C.
Engineering Manager · Atlassian
"Transitioning from IC to manager felt impossible—I kept getting passed over. Askia helped me articulate my leadership impact in a way that made sense to hiring committees. Within..."
Noah G.
Developer Advocate · GitHub
"My answers were all over the place—five minutes on something that needed thirty seconds. Askia gave me a framework: setup, action, result, reflection. Now every story has punch...."
Hannah W.
Customer Success Lead · Slack
"I was interviewing at six companies simultaneously and losing track of everything. Askia helped me prioritize, prep smarter, and close the one I actually wanted. Turned three..."
Diego R.
Security Engineer · Zoom
"I'd never negotiated before and was terrified of losing the offer. We role-played the conversation three times until I felt bulletproof. Asked for $35K more than they offered. They..."
Maya N.
Technical Program Manager · Oracle
"The resume rewrite made me realize I'd been underselling myself for years. We quantified everything—scope, team size, business impact. Recruiters started reaching out for roles I'd..."
Vikram P.
Machine Learning Engineer · NVIDIA
"I kept getting stuck explaining technical details instead of business outcomes. Askia taught me to lead with the 'so what'—revenue impact, time saved, decisions enabled. The shift..."
Lauren D.
Product Manager · LinkedIn
"I was getting callbacks but bombing final rounds. Turns out I was answering questions like an IC, not a PM. After three sessions focused on strategic framing, I went 3-for-3 on..."
Arjun S.
Backend Engineer · Snowflake
"System design interviews terrified me. Askia broke it down into a repeatable framework—requirements, estimation, architecture, trade-offs. Practiced it until it felt natural...."
Chloe H.
Data Analyst · Pinterest
"Everyone kept telling me I needed more experience to break into tech. Askia showed me how to position my non-tech background as an asset—different perspectives, fresh thinking. Got..."
Marcus J.
DevOps Engineer · Databricks
"My resume was a wall of tools and technologies. Askia helped me rewrite it around reliability outcomes—uptime improved, incidents reduced, deployments accelerated. Started getting..."
Sofia R.
Mobile Engineer · DoorDash
"I'd wing it in behavioral interviews and hope for the best. Askia made me build a story bank—eight polished examples I could adapt to any question. Now I walk in knowing exactly..."
Amir K.
Product Designer · Dropbox
"My portfolio was a random collection of projects. Askia helped me curate it around a clear theme—systems thinking and user advocacy. The hiring manager said it was the most..."
Grace T.
Analytics Lead · Intuit
"I was great at SQL but terrible at explaining why my analysis mattered. Askia taught me to frame everything as business decisions enabled. Now I lead with impact, and executives..."
Diego M.
FinTech Engineer · PayPal
"I had no idea what I was worth. Askia pulled comp data, helped me set a target, and coached me through the conversation. Ended up $40K above my initial expectation with better..."
Riya V.
Growth Engineer · Coinbase
"I was applying everywhere and getting nowhere. Askia made me pick 15 target companies, research them properly, and tailor my approach. Closed two offers from that list within six..."
Raymond B.
Senior Software Engineer · Google
"I'd been stuck at L5 for three years. After six weeks with Askia, I had three onsites and closed at L6 with a $350K package. The system design prep alone was worth it—I walked in..."
Sasha L.
Product Engineer · Meta
"Before Askia, I was getting ghosted after every phone screen. We rewrote my resume to lead with impact, and within two weeks I had five recruiter calls scheduled. The difference..."
Neil R.
Software Engineer · Amazon
"I was ready to accept their first offer—I had no idea how to negotiate without seeming greedy. We mapped out my leverage, practiced the exact script, and I ended up $45K higher..."
Alina K.
Senior Product Manager · Microsoft
"My background was all over the place—B2B, B2C, different industries. Askia helped me find the throughline that made it all make sense. Three interviewers said I was the most..."
Jordan T.
Data Scientist · Netflix
"I had five years of scattered projects and no clear story. After one session, we turned it into a narrative about driving decisions with data. The feedback in interviews went from..."
Priya S.
Product Designer · Apple
"The portfolio review was honest—almost too honest. But we cut three projects and rebuilt my walkthrough from scratch. When I presented it, the hiring manager said it was the..."
Miguel A.
Staff Engineer · Stripe
"I was applying to 40+ jobs a week with maybe one callback. We stopped the spray-and-pray approach, built an outreach system, and within a month I had warm intros to three of my..."
Tara J.
Growth PM · Airbnb
"My response rate went from 8% to 22% after repositioning my LinkedIn headline and summary. Same experience, totally different framing. Recruiters started reaching out for roles I..."
Kevin D.
Frontend Engineer · Shopify
"Four months of silence on LinkedIn. Then we overhauled my profile and resume together—within a week I had my first inbound message from a recruiter at a company I'd been eyeing...."
Rina M.
Solutions Architect · Salesforce
"I kept getting rejected for leadership roles because I sounded too technical. Askia helped me reframe everything around strategic impact. The hiring manager later told me my..."
Evan P.
Design Manager · Adobe
"I'd ramble for five minutes on every behavioral question. After three mock sessions, I had tight two-minute stories with clear structure. The interviewers started nodding along..."
Camila V.
Product Analyst · Uber
"I was offered a lateral move initially. After we built my case for promotion—concrete metrics, leadership examples, market data—I countered and got the senior title with a $38K..."
Omar H.
Platform Engineer · Spotify
"Cold outreach was getting me nowhere—maybe one reply for every 50 messages. Askia gave me a template that actually worked. Three weeks later, I had coffee chats with engineers at..."
Lena Q.
Product Designer · Figma
"I'd failed three final rounds in a row and was starting to think something was fundamentally wrong with me. After six mock interviews with Askia, I understood exactly where I was..."
Miles S.
Backend Engineer · Notion
"I was burning out applying to everything. Askia helped me build a system—targeted companies, warm outreach, weekly check-ins. It felt sustainable for the first time. Landed an..."
Isabelle C.
Engineering Manager · Atlassian
"Transitioning from IC to manager felt impossible—I kept getting passed over. Askia helped me articulate my leadership impact in a way that made sense to hiring committees. Within..."
Noah G.
Developer Advocate · GitHub
"My answers were all over the place—five minutes on something that needed thirty seconds. Askia gave me a framework: setup, action, result, reflection. Now every story has punch...."
Hannah W.
Customer Success Lead · Slack
"I was interviewing at six companies simultaneously and losing track of everything. Askia helped me prioritize, prep smarter, and close the one I actually wanted. Turned three..."
Diego R.
Security Engineer · Zoom
"I'd never negotiated before and was terrified of losing the offer. We role-played the conversation three times until I felt bulletproof. Asked for $35K more than they offered. They..."
Maya N.
Technical Program Manager · Oracle
"The resume rewrite made me realize I'd been underselling myself for years. We quantified everything—scope, team size, business impact. Recruiters started reaching out for roles I'd..."
Vikram P.
Machine Learning Engineer · NVIDIA
"I kept getting stuck explaining technical details instead of business outcomes. Askia taught me to lead with the 'so what'—revenue impact, time saved, decisions enabled. The shift..."
Lauren D.
Product Manager · LinkedIn
"I was getting callbacks but bombing final rounds. Turns out I was answering questions like an IC, not a PM. After three sessions focused on strategic framing, I went 3-for-3 on..."
Arjun S.
Backend Engineer · Snowflake
"System design interviews terrified me. Askia broke it down into a repeatable framework—requirements, estimation, architecture, trade-offs. Practiced it until it felt natural...."
Chloe H.
Data Analyst · Pinterest
"Everyone kept telling me I needed more experience to break into tech. Askia showed me how to position my non-tech background as an asset—different perspectives, fresh thinking. Got..."
Marcus J.
DevOps Engineer · Databricks
"My resume was a wall of tools and technologies. Askia helped me rewrite it around reliability outcomes—uptime improved, incidents reduced, deployments accelerated. Started getting..."
Sofia R.
Mobile Engineer · DoorDash
"I'd wing it in behavioral interviews and hope for the best. Askia made me build a story bank—eight polished examples I could adapt to any question. Now I walk in knowing exactly..."
Amir K.
Product Designer · Dropbox
"My portfolio was a random collection of projects. Askia helped me curate it around a clear theme—systems thinking and user advocacy. The hiring manager said it was the most..."
Grace T.
Analytics Lead · Intuit
"I was great at SQL but terrible at explaining why my analysis mattered. Askia taught me to frame everything as business decisions enabled. Now I lead with impact, and executives..."
Diego M.
FinTech Engineer · PayPal
"I had no idea what I was worth. Askia pulled comp data, helped me set a target, and coached me through the conversation. Ended up $40K above my initial expectation with better..."
Riya V.
Growth Engineer · Coinbase
"I was applying everywhere and getting nowhere. Askia made me pick 15 target companies, research them properly, and tailor my approach. Closed two offers from that list within six..."
Ready to accelerate your career?
Book a free strategy call and leave with a clear action plan.
How It Works
How we get you there
1
Find your outcomes
We dig through your work and find where your analysis actually changed something.
2
Choose your path
DE, DS, Analytics, or something hybrid — we get clear on what you want and position you for it.
3
Tell the story
Resume, LinkedIn, and case interview prep that shows business thinking, not just SQL.
Deliverables
What you actually get
Real deliverables, not fluff.
Outcome Mapping
Connect your data work to business decisions and results.
Story Overhaul
Resume and LinkedIn that show business impact.
Interview Prep
Case interview frameworks and behavioral stories.
Your Coach
Steve speaks data
From data engineering to data science to analytics, I've worked with teams building pipelines, models, and dashboards. I understand the tension between technical depth and business impact. Let's make your data story clear enough that non-technical hiring managers get excited.
40+ data professionals coached
89% land offers in 60 days
$55K avg. comp increase
This is for you if
You've done real data work and want real recognition.
- Your resume sounds like a technical spec
- You're ready to move from IC to lead or senior
- You want to transition between DE/DS/Analytics
- Case interviews make you nervous
This probably isn't for you if
We work with experienced professionals.
- You're just learning SQL or Python
- You want help with technical skill-building
- You're looking for bootcamp-style training
Questions data professionals usually ask
Direct answers.
I do a mix of DE/DS/Analytics. How do I position myself?
We help you pick the angle that serves your goals and tell a coherent story around it. The key is choosing a clear lane for your job search, even if your actual work spans multiple areas.
Do you help with case interviews?
Yes. We build frameworks for approaching data problems — metric design, A/B testing, product analytics, SQL logic problems. We practice until you can think through cases confidently and structure your answers clearly.
My work was technical (pipelines, models). Does that count as impact?
Absolutely. Technical work has business impact — it just needs translation. Faster pipelines mean faster decisions. Better models mean better predictions. We help you connect the technical to the business outcome.
How do I show leadership if I don't manage people?
Leadership is about influence, not headcount. Cross-functional projects, mentoring, driving data strategy, establishing best practices — all of this is leadership. We help you identify and articulate it.
What's the difference between Senior and mid-level in data?
Senior means scope, ambiguity, and influence. You own larger problems, work with less guidance, and influence decisions beyond your immediate work. We help you identify where you're already doing this.
Should I focus on Data Engineering or Data Science?
Depends on what you want. DE is about building reliable data infrastructure. DS is about extracting insights and building models. We help you think through which path matches your interests and goals.
How do I show business impact from technical pipeline work?
Pipelines enable decisions. What decisions? How fast? What was the business value? We help you trace your technical work to the business outcomes it enabled — even if you weren't the one making the final call.
I want to transition from Analytics to Data Science. Can you help?
Yes. The transition is about showing you can do more than reporting — you can build models, run experiments, and think statistically. We help you position your analytical experience as a foundation for DS.
Do you help with salary negotiation for data roles?
Yes. Data comp varies wildly by company and role type. We help you understand market rates, negotiate confidently, and avoid leaving money on the table.
What if I'm not sure whether to stay technical or move to management?
That's a common crossroads. We help you think through what you actually want — the day-to-day of IC work vs management, the tradeoffs, and what each path looks like. Then we help you position for whichever you choose.
"Within 3 weeks I had 4 interviews lined up. Steve completely changed how I talk about my work."
★★★★★ — Marcus T., Senior Engineer → Staff at FAANGYour analysis changed the business. Now change your career.
You've driven decisions. Let's make sure your resume shows it.
Join 147+ professionals who've accelerated their careers
Get My Data Impact Story
Only 4 spots left this week
✓ Leave with a clear action plan or get a second session free
