Your impact is invisible
'Managed product roadmap' doesn't convey the $10M feature you prioritized.
For product managers who are tired of explaining what they actually do
You shipped the product. The engineers get the credit.
Stop being invisible. Start being indispensable.
- Quantify product impact without technical credit
- Tell strategy stories that show your thinking
- Prep for PM case interviews with confidence
Get My PM Impact Framework
For Product Managers, Product Owners, and Program leads.
Only 4 PM coaching spots available this month
21 days
Average time to first interview
$47K
Average salary increase negotiated
89%
Land offers within 60 days
Steve J. Ngoumnai
Founder, Head Career Coach
The problem
Everyone remembers the feature. Nobody remembers who made it happen.
That's the PM curse. Let's break it.
Case interviews feel like tricks
You do product thinking all day. But in interviews, you second-guess yourself.
Are you strategic enough?
You wonder if you're 'really' a PM or just a project manager in disguise.
Sound familiar?
The product manager's job search reality
These are the conversations we have every day with PMs just like you.
"I can't take credit for the numbers"
The revenue grew 40%, but you didn't write the code or close the deals. How do you claim that win without sounding like you're taking credit for others' work? You end up underselling everything.
"My resume is all vague strategy words"
'Drove product strategy' and 'managed stakeholders' sound like every other PM. Nothing concrete. Nothing that shows the hard decisions you actually made.
"Case interviews make me freeze"
You do product thinking every day. But in an interview, being watched while you estimate market size or design a feature, your brain goes blank. You forget frameworks you know.
"They think I'm just a project manager"
You've owned strategy, said no to executives, and made calls that shaped the roadmap. But your experience reads like coordination, not leadership.
"I don't know if I'm Senior PM material"
You've shipped products. But Senior PM or Group PM feels like it requires something you don't have. You're not sure what separates 'Senior' from just... experienced.
"I accepted the first offer again"
Negotiating feels pushy. You don't know the PM comp bands. So you accept what's offered and wonder later if you left money on the table.
If any of this sounds like you — you're not alone. This is exactly what we help PMs fix, every single day.
Success Stories
People who made the leap
from 147+ professionals
Raymond B.
Senior Software Engineer · Google
"I'd been stuck at L5 for three years. After six weeks with Askia, I had three onsites and closed at L6 with a $350K package. The system design prep alone was worth it—I walked in..."
Sasha L.
Product Engineer · Meta
"Before Askia, I was getting ghosted after every phone screen. We rewrote my resume to lead with impact, and within two weeks I had five recruiter calls scheduled. The difference..."
Neil R.
Software Engineer · Amazon
"I was ready to accept their first offer—I had no idea how to negotiate without seeming greedy. We mapped out my leverage, practiced the exact script, and I ended up $45K higher..."
Alina K.
Senior Product Manager · Microsoft
"My background was all over the place—B2B, B2C, different industries. Askia helped me find the throughline that made it all make sense. Three interviewers said I was the most..."
Jordan T.
Data Scientist · Netflix
"I had five years of scattered projects and no clear story. After one session, we turned it into a narrative about driving decisions with data. The feedback in interviews went from..."
Priya S.
Product Designer · Apple
"The portfolio review was honest—almost too honest. But we cut three projects and rebuilt my walkthrough from scratch. When I presented it, the hiring manager said it was the..."
Miguel A.
Staff Engineer · Stripe
"I was applying to 40+ jobs a week with maybe one callback. We stopped the spray-and-pray approach, built an outreach system, and within a month I had warm intros to three of my..."
Tara J.
Growth PM · Airbnb
"My response rate went from 8% to 22% after repositioning my LinkedIn headline and summary. Same experience, totally different framing. Recruiters started reaching out for roles I..."
Kevin D.
Frontend Engineer · Shopify
"Four months of silence on LinkedIn. Then we overhauled my profile and resume together—within a week I had my first inbound message from a recruiter at a company I'd been eyeing...."
Rina M.
Solutions Architect · Salesforce
"I kept getting rejected for leadership roles because I sounded too technical. Askia helped me reframe everything around strategic impact. The hiring manager later told me my..."
Evan P.
Design Manager · Adobe
"I'd ramble for five minutes on every behavioral question. After three mock sessions, I had tight two-minute stories with clear structure. The interviewers started nodding along..."
Camila V.
Product Analyst · Uber
"I was offered a lateral move initially. After we built my case for promotion—concrete metrics, leadership examples, market data—I countered and got the senior title with a $38K..."
Omar H.
Platform Engineer · Spotify
"Cold outreach was getting me nowhere—maybe one reply for every 50 messages. Askia gave me a template that actually worked. Three weeks later, I had coffee chats with engineers at..."
Lena Q.
Product Designer · Figma
"I'd failed three final rounds in a row and was starting to think something was fundamentally wrong with me. After six mock interviews with Askia, I understood exactly where I was..."
Miles S.
Backend Engineer · Notion
"I was burning out applying to everything. Askia helped me build a system—targeted companies, warm outreach, weekly check-ins. It felt sustainable for the first time. Landed an..."
Isabelle C.
Engineering Manager · Atlassian
"Transitioning from IC to manager felt impossible—I kept getting passed over. Askia helped me articulate my leadership impact in a way that made sense to hiring committees. Within..."
Noah G.
Developer Advocate · GitHub
"My answers were all over the place—five minutes on something that needed thirty seconds. Askia gave me a framework: setup, action, result, reflection. Now every story has punch...."
Hannah W.
Customer Success Lead · Slack
"I was interviewing at six companies simultaneously and losing track of everything. Askia helped me prioritize, prep smarter, and close the one I actually wanted. Turned three..."
Diego R.
Security Engineer · Zoom
"I'd never negotiated before and was terrified of losing the offer. We role-played the conversation three times until I felt bulletproof. Asked for $35K more than they offered. They..."
Maya N.
Technical Program Manager · Oracle
"The resume rewrite made me realize I'd been underselling myself for years. We quantified everything—scope, team size, business impact. Recruiters started reaching out for roles I'd..."
Vikram P.
Machine Learning Engineer · NVIDIA
"I kept getting stuck explaining technical details instead of business outcomes. Askia taught me to lead with the 'so what'—revenue impact, time saved, decisions enabled. The shift..."
Lauren D.
Product Manager · LinkedIn
"I was getting callbacks but bombing final rounds. Turns out I was answering questions like an IC, not a PM. After three sessions focused on strategic framing, I went 3-for-3 on..."
Arjun S.
Backend Engineer · Snowflake
"System design interviews terrified me. Askia broke it down into a repeatable framework—requirements, estimation, architecture, trade-offs. Practiced it until it felt natural...."
Chloe H.
Data Analyst · Pinterest
"Everyone kept telling me I needed more experience to break into tech. Askia showed me how to position my non-tech background as an asset—different perspectives, fresh thinking. Got..."
Marcus J.
DevOps Engineer · Databricks
"My resume was a wall of tools and technologies. Askia helped me rewrite it around reliability outcomes—uptime improved, incidents reduced, deployments accelerated. Started getting..."
Sofia R.
Mobile Engineer · DoorDash
"I'd wing it in behavioral interviews and hope for the best. Askia made me build a story bank—eight polished examples I could adapt to any question. Now I walk in knowing exactly..."
Amir K.
Product Designer · Dropbox
"My portfolio was a random collection of projects. Askia helped me curate it around a clear theme—systems thinking and user advocacy. The hiring manager said it was the most..."
Grace T.
Analytics Lead · Intuit
"I was great at SQL but terrible at explaining why my analysis mattered. Askia taught me to frame everything as business decisions enabled. Now I lead with impact, and executives..."
Diego M.
FinTech Engineer · PayPal
"I had no idea what I was worth. Askia pulled comp data, helped me set a target, and coached me through the conversation. Ended up $40K above my initial expectation with better..."
Riya V.
Growth Engineer · Coinbase
"I was applying everywhere and getting nowhere. Askia made me pick 15 target companies, research them properly, and tailor my approach. Closed two offers from that list within six..."
Raymond B.
Senior Software Engineer · Google
"I'd been stuck at L5 for three years. After six weeks with Askia, I had three onsites and closed at L6 with a $350K package. The system design prep alone was worth it—I walked in..."
Sasha L.
Product Engineer · Meta
"Before Askia, I was getting ghosted after every phone screen. We rewrote my resume to lead with impact, and within two weeks I had five recruiter calls scheduled. The difference..."
Neil R.
Software Engineer · Amazon
"I was ready to accept their first offer—I had no idea how to negotiate without seeming greedy. We mapped out my leverage, practiced the exact script, and I ended up $45K higher..."
Alina K.
Senior Product Manager · Microsoft
"My background was all over the place—B2B, B2C, different industries. Askia helped me find the throughline that made it all make sense. Three interviewers said I was the most..."
Jordan T.
Data Scientist · Netflix
"I had five years of scattered projects and no clear story. After one session, we turned it into a narrative about driving decisions with data. The feedback in interviews went from..."
Priya S.
Product Designer · Apple
"The portfolio review was honest—almost too honest. But we cut three projects and rebuilt my walkthrough from scratch. When I presented it, the hiring manager said it was the..."
Miguel A.
Staff Engineer · Stripe
"I was applying to 40+ jobs a week with maybe one callback. We stopped the spray-and-pray approach, built an outreach system, and within a month I had warm intros to three of my..."
Tara J.
Growth PM · Airbnb
"My response rate went from 8% to 22% after repositioning my LinkedIn headline and summary. Same experience, totally different framing. Recruiters started reaching out for roles I..."
Kevin D.
Frontend Engineer · Shopify
"Four months of silence on LinkedIn. Then we overhauled my profile and resume together—within a week I had my first inbound message from a recruiter at a company I'd been eyeing...."
Rina M.
Solutions Architect · Salesforce
"I kept getting rejected for leadership roles because I sounded too technical. Askia helped me reframe everything around strategic impact. The hiring manager later told me my..."
Evan P.
Design Manager · Adobe
"I'd ramble for five minutes on every behavioral question. After three mock sessions, I had tight two-minute stories with clear structure. The interviewers started nodding along..."
Camila V.
Product Analyst · Uber
"I was offered a lateral move initially. After we built my case for promotion—concrete metrics, leadership examples, market data—I countered and got the senior title with a $38K..."
Omar H.
Platform Engineer · Spotify
"Cold outreach was getting me nowhere—maybe one reply for every 50 messages. Askia gave me a template that actually worked. Three weeks later, I had coffee chats with engineers at..."
Lena Q.
Product Designer · Figma
"I'd failed three final rounds in a row and was starting to think something was fundamentally wrong with me. After six mock interviews with Askia, I understood exactly where I was..."
Miles S.
Backend Engineer · Notion
"I was burning out applying to everything. Askia helped me build a system—targeted companies, warm outreach, weekly check-ins. It felt sustainable for the first time. Landed an..."
Isabelle C.
Engineering Manager · Atlassian
"Transitioning from IC to manager felt impossible—I kept getting passed over. Askia helped me articulate my leadership impact in a way that made sense to hiring committees. Within..."
Noah G.
Developer Advocate · GitHub
"My answers were all over the place—five minutes on something that needed thirty seconds. Askia gave me a framework: setup, action, result, reflection. Now every story has punch...."
Hannah W.
Customer Success Lead · Slack
"I was interviewing at six companies simultaneously and losing track of everything. Askia helped me prioritize, prep smarter, and close the one I actually wanted. Turned three..."
Diego R.
Security Engineer · Zoom
"I'd never negotiated before and was terrified of losing the offer. We role-played the conversation three times until I felt bulletproof. Asked for $35K more than they offered. They..."
Maya N.
Technical Program Manager · Oracle
"The resume rewrite made me realize I'd been underselling myself for years. We quantified everything—scope, team size, business impact. Recruiters started reaching out for roles I'd..."
Vikram P.
Machine Learning Engineer · NVIDIA
"I kept getting stuck explaining technical details instead of business outcomes. Askia taught me to lead with the 'so what'—revenue impact, time saved, decisions enabled. The shift..."
Lauren D.
Product Manager · LinkedIn
"I was getting callbacks but bombing final rounds. Turns out I was answering questions like an IC, not a PM. After three sessions focused on strategic framing, I went 3-for-3 on..."
Arjun S.
Backend Engineer · Snowflake
"System design interviews terrified me. Askia broke it down into a repeatable framework—requirements, estimation, architecture, trade-offs. Practiced it until it felt natural...."
Chloe H.
Data Analyst · Pinterest
"Everyone kept telling me I needed more experience to break into tech. Askia showed me how to position my non-tech background as an asset—different perspectives, fresh thinking. Got..."
Marcus J.
DevOps Engineer · Databricks
"My resume was a wall of tools and technologies. Askia helped me rewrite it around reliability outcomes—uptime improved, incidents reduced, deployments accelerated. Started getting..."
Sofia R.
Mobile Engineer · DoorDash
"I'd wing it in behavioral interviews and hope for the best. Askia made me build a story bank—eight polished examples I could adapt to any question. Now I walk in knowing exactly..."
Amir K.
Product Designer · Dropbox
"My portfolio was a random collection of projects. Askia helped me curate it around a clear theme—systems thinking and user advocacy. The hiring manager said it was the most..."
Grace T.
Analytics Lead · Intuit
"I was great at SQL but terrible at explaining why my analysis mattered. Askia taught me to frame everything as business decisions enabled. Now I lead with impact, and executives..."
Diego M.
FinTech Engineer · PayPal
"I had no idea what I was worth. Askia pulled comp data, helped me set a target, and coached me through the conversation. Ended up $40K above my initial expectation with better..."
Riya V.
Growth Engineer · Coinbase
"I was applying everywhere and getting nowhere. Askia made me pick 15 target companies, research them properly, and tailor my approach. Closed two offers from that list within six..."
Ready to accelerate your career?
Book a free strategy call and leave with a clear action plan.
How It Works
How we get you there
1
Find your wins
We dig through your product work and find the decisions that drove real outcomes.
2
Build your narrative
Resume, LinkedIn, and your verbal pitch get rebuilt around strategy and impact.
3
Crush the interviews
PM case frameworks, stakeholder stories, and the confidence to think out loud.
Deliverables
What you actually get
Tangible outcomes.
Impact Clarity
Find and quantify your product wins.
Story Overhaul
Resume and LinkedIn that show strategic PM thinking.
Interview Prep
PM case frameworks and behavioral polish.
Your Coach
Steve's sat in your product reviews
I've hired PMs and worked alongside them for over a decade. I know what makes a PM story resonate — it's not about features shipped, it's about decisions made and outcomes driven. Let's reframe your experience so interviewers see the strategic leader you are.
60+ PMs coached
4 weeks avg. to offer
$48K avg. comp increase
This is for you if
You've shipped real products and want real recognition.
- You can't quantify your PM impact
- Case interviews make you anxious
- You're ready to move to Senior/Group PM
- You're transitioning from PO or project management
This probably isn't for you if
We work with experienced PMs.
- You're trying to break into PM from scratch
- You want help building PM hard skills
- You're looking for a PM certification
Questions PMs usually ask
Honest answers.
How do I quantify impact when I didn't write the code?
You made the decisions. You prioritized. You aligned. We help you trace outcomes back to your work — revenue influence, user growth, feature adoption, team velocity. Your decisions had numbers attached. We find them.
Do you help with PM case interviews?
Yes. We build frameworks for product sense, estimation, and strategic thinking. We practice until you can think out loud confidently, structure problems clearly, and handle follow-up questions without freezing.
I'm a PO trying to become a PM. Can you help?
Yes. Product Owners often do PM work without the title. We help reframe your experience to show PM-relevant skills — strategic thinking, prioritization, and business impact — not just backlog management.
What about Technical PM roles?
We cover all PM flavors — technical, growth, platform, core product. The positioning differs, but the principles are the same: show strategic impact, demonstrate cross-functional influence, quantify outcomes.
How do I show leadership without direct reports?
Cross-functional influence IS leadership. We help you articulate how you've aligned engineering, design, marketing, and sales. How you've made hard calls. How you've influenced without authority.
What if I'm transitioning from a different role into PM?
We've helped engineers, designers, consultants, and analysts make the switch. The key is mapping your existing skills to PM requirements and showing product thinking in your current work.
How is Senior PM different from PM?
Senior PM is about scope and autonomy. You own larger problem spaces, influence strategy, mentor others, and operate with less guidance. We help you identify where you're already doing this and articulate it clearly.
Do you help with salary negotiation?
Yes. PM comp can be opaque, especially at smaller companies. We help you research market rates, understand comp bands, and negotiate confidently. Most clients add $30-60K to their offers.
What if I'm not sure which PM role I should target?
That's what the strategy call is for. We look at your experience and help you identify which PM flavors (consumer, B2B, platform, growth, technical) match your background and goals.
How long until I see results?
Most clients start landing interviews within 2-3 weeks once their positioning is clear. The full search timeline depends on your targets and how actively you're searching. We help you build momentum, not desperation.
"Within 3 weeks I had 4 interviews lined up. Steve completely changed how I talk about my work."
★★★★★ — Marcus T., Senior Engineer → Staff at FAANGYou shaped the product. Now shape the conversation about your career.
PMs who can articulate impact get promoted. Let's get you there.
Join 147+ professionals who've accelerated their careers
Get My PM Impact Framework
Only 4 spots left this week
✓ Leave with a clear action plan or get a second session free
