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ATS Optimization Guide
How to format your resume so it actually gets read by humans.
When to use this
Do this first if:
- You're applying through company career portals (not referrals)
- Your resume uses creative formatting, tables, or graphics
- You're getting few callbacks despite strong qualifications
Skip this if:
- You're primarily getting interviews through referrals
- Your current resume is already generating callbacks
- You're targeting executive roles where recruiters review directly
ATS Formatting Checklist
Technical requirements for ATS readability
Use 'Experience', 'Education', 'Skills'—not creative alternatives.
Avoid tables, text boxes, columns, headers/footers, and images.
Use Arial, Calibri, Times New Roman, or similar system fonts.
Most ATS handle both, but check job posting requirements.
Include relevant terms from the job description naturally in your content.
Example
Creative two-column resume with graphics and custom fonts.
Single-column resume with standard headings, bullet points, and keywords integrated naturally into achievement statements.
The 'after' format ensures ATS can parse your content correctly and humans see a clean, professional document.
Evidence
Of resumes are filtered out before human review
Industry researchHigher callback rate with ATS-optimized formatting
Askia A/B testingAverage time recruiters spend on initial resume scan
Eye-tracking studiesFrequently asked questions
What is an ATS and how does it screen resumes?
ATS (Applicant Tracking System) parses resumes into structured data and helps recruiters filter candidates. It extracts text from your resume and matches keywords to job requirements.
Should I use a different resume for each job?
Tailor the top third and keywords for each role, but keep your core achievements consistent.
Do I need exact keyword matches?
Close matches often work, but exact matches for key skills and tools help ensure you're not filtered out.
Is PDF or Word better for ATS?
Both work for most modern ATS. PDF ensures consistent formatting, but check job posting requirements.
How do I know if my resume is ATS-friendly?
Copy your resume into a plain text editor. If it reads clearly with proper structure, it will likely parse well.
Do fancy designs hurt my chances?
Yes, for most applications. Creative formatting can break ATS parsing and distract from your content.
Want your resume reviewed?
Book a strategy call and get expert feedback on your ATS optimization.