Topic Hub
Cover Letter Guide
When you need one and how to write it.
When to use this
Do this first if:
- The application specifically requires a cover letter
- You're reaching out directly to a hiring manager
- You're making a career change and need to explain your pivot
Skip this if:
- The application doesn't have a cover letter field
- You're applying through a referral who can vouch for you
- You're mass-applying and a generic letter would hurt more than help
Cover Letter Checklist
Elements of an effective cover letter
Reference the role and something specific about the company that resonates with you.
Connect your experience to their needs with 1-2 concrete examples.
Show you've looked at their product, challenges, or recent news.
State what you want (interview, conversation) and make it easy to follow up.
Keep it to 3-4 paragraphs. Hiring managers skim—respect their time.
Example
I am writing to apply for the Software Engineer position at your company. I have 5 years of experience and strong skills in Python and AWS.
Your recent blog post on scaling recommendation systems caught my attention—I solved a similar challenge at TechCorp, reducing latency by 60% while doubling throughput. I'd love to bring that experience to your team as you expand into real-time personalization.
The 'after' version shows research, relevant experience, and specific value—all in two sentences.
Evidence
Of hiring managers say cover letters influence their decision
Industry researchHigher response rate for personalized cover letters vs. generic ones
Application A/B testingOptimal cover letter length based on hiring manager preferences
Readability researchFrequently asked questions
Do I always need a cover letter?
No. Only write one if it's required, you're reaching out directly, or you have something important to explain (career change, relocation).
How long should a cover letter be?
3-4 paragraphs, under 200 words. Hiring managers skim—get to the point quickly.
Should I repeat my resume in the cover letter?
No. The cover letter should add context or connect dots that the resume doesn't, not repeat it.
How do I address a career change in a cover letter?
Focus on transferable skills and genuine interest in the new field. Explain 'why' you're changing, not just 'what'.
Should I mention salary expectations?
Generally no, unless the posting specifically asks for it. Save compensation discussion for later stages.
How do I find the hiring manager's name?
Check LinkedIn, company About pages, or the job posting. If you can't find it, 'Dear Hiring Team' works.
Need help with your cover letter?
Book a strategy call and get expert feedback on your application materials.
