Role Hub
Product Manager Career Resources
Case study templates, metrics maps, and exec summary guides for PM roles at all levels.
When to use this
Do this first if:
- You're targeting Senior PM, Group PM, or Director of Product roles
- Your resume lists features shipped but not business outcomes
- You've made product decisions but struggle to articulate your reasoning
Skip this if:
- You're transitioning from engineering and need to establish PM fundamentals first
- You're targeting technical PM roles (those lean more engineering)
- Your current materials are already landing PM interviews
PM Signal Checklist
What hiring teams evaluate at senior PM levels
Show revenue, retention, efficiency, or strategic metrics your products drove.
Document decisions you made, tradeoffs you considered, and why you chose your path.
Show how you aligned engineering, design, marketing, and other teams.
Demonstrate how you gathered and applied customer feedback to product decisions.
Show how your product work connected to company strategy or market positioning.
Example
Led development of mobile checkout feature with engineering team.
Identified 40% cart abandonment on mobile checkout. Led cross-functional team to redesign flow, resulting in 22% conversion increase ($4.2M annual revenue).
The 'after' version shows problem identification, leadership, and measurable business impact.
Evidence
Average time to first PM interview with optimized positioning
Askia client dataAverage compensation increase for PM clients
Askia client outcomesOf PM clients land offers within 60 days
Askia client dataFrequently asked questions
How do I show PM impact without revenue numbers?
Use efficiency, engagement, or strategic metrics. If you can't share exact numbers, use percentages or directional results.
Should I include technical details on a PM resume?
Only if relevant to the role. Lead with business outcomes and mention technical context where it adds credibility.
How many stories do I need for PM behavioral interviews?
Prepare 6-8 strong stories that can flex across different question types (leadership, conflict, failure, etc.).
How do I transition from engineering to PM?
Emphasize product judgment you've shown as an engineer, customer empathy, and cross-functional work.
What's the difference between PM and TPM positioning?
PM emphasizes business outcomes and product judgment. TPM emphasizes program execution and technical coordination.
Ready to land your next PM role?
Book a strategy call and get personalized feedback on your positioning.
